Agriculture has a significant role in Africa as it employs 65% of the work force and contributes to more than 32% of total GDP. According to the reports, Africa has the highest area of uncultivated arable land in the world. It is currently experiencing a rapid growth in population, urbanization and consumers, which combined are fuelling a sharp increase in food demand. Undeniably, a systematic approach towards agricultural mechanization and technological progress is needed to unlock Africa's agriculture potential and produce enough food to feed the continent's population.
African countries where mechanization has progressed rapidly show that increased power and better equipment contribute to increasing productivity and the profitability in agriculture sector and farming. Hence, this shift of economic prosperity towards farm mechanization creates huge demands for agricultural machinery.
If the overall African agricultural machinery market is considered, resources say that tractors are dominating the market. International Companies are focused on strategic moves to hold larger market shares. New product launches, partnerships, and acquisitions are the major strategies adopted by the leading companies.
The government of various African countries has been strenuously working on agriculture policies favoring international investment and participation. Over the years, considerable efforts have been put into devising policies and suggestions that would increase farm mechanization, productivity and global competitiveness of African agriculture.
Therefore, AGROMACH Africa 2020 offers to bridge the gap between the demand and supply side of the agriculture mechanization companies – both African and multinational – looking to grow in this high-potential but challenging market.
This platform is the exceptional opportunity for all companies to enter the commercial agriculture space in Africa.